The design brand people find first. On Instagram, on Google, and in AI answers.
A specialist marketing consultancy for architecture, interior design, product and art, working in London and Dubai. Run by Martyn White, editor of the design journal martynwhite.co.
What does ChatGPT say when a client asks about your studio?
More clients now shortlist designers by asking an AI assistant. I’ll put the questions your clients ask to ChatGPT, Perplexity, Gemini and Google’s AI Overviews, then send you a short report on where you appear, what they get wrong, and what to fix first.
- Tested across four AI tools and Google
- Accuracy check on your services, locations and projects
- Three priority fixes, delivered within five working days
“Recommend an interior designer in Dubai for a luxury villa.”
| ChatGPT | Not mentioned |
| Perplexity | Mentioned, wrong city |
| Gemini | Recommended |
| Google AI Overview | Not mentioned |
Five disciplines. One considered approach.
Social Media
Strategic, creative and results-driven social media management tailored to design-led and luxury brands.
SEO
Search engine optimisation that puts considered brands in front of the clients already searching for them.
Digital Marketing
Bespoke campaigns, paid media and content strategy that turn digital presence into enquiries and sales.
AI Visibility
Ensuring AI search tools and assistants represent your brand accurately, credibly and prominently.
Content Capture
On-site days at your studio, showroom or project, shooting and editing social-first video and stills ready to post.
Built for the creative industry, exclusively.
Architects
Practices whose projects deserve editorial-quality storytelling and search visibility.
Interior Designers
Studios building a considered body of work, and the enquiries to match.
Product & Furniture
Makers and lighting brands bringing new pieces to trade and private buyers.
Art Galleries
Galleries and artists building collector relationships, from Mayfair to Alserkal Avenue.
An independent journal of architecture, interiors, art & collectible design. A separate business of mine, run to its own editorial standards.
Not just a marketer: an editor, too.
Every brief here is shaped by first-hand access to the design world, not a marketing playbook borrowed from another industry. I also edit an independent design publication of my own, which means as many days on the stand at Downtown Design or walking Alserkal Avenue as behind a content calendar.
That means campaigns built on real editorial instinct, knowing what a gallery, a studio or an architecture practice actually needs to be understood by the people who matter to them. It’s the difference between a generalist agency and a specialist marketing consultancy.
Coverage on martynwhite.co is never part of a commercial arrangement and cannot be bought, which is precisely what makes the access worth anything.
Real brands. Considered results.
For UK studios and makers
Social, SEO and AI visibility for practices and brands across London and the UK, with in-person content capture days.
Work With Me in LondonFor the Gulf’s creative economy
Campaigns for studios, galleries and brands in the UAE, plus support for UK brands entering the region. The design calendar covered first-hand: Downtown Design, Dubai Design Week and Alserkal Avenue.
Work With Me in the UAE
Martyn has seamlessly integrated into our team, truly understanding our brand identity and becoming an essential part of our marketing efforts. His strategy-driven approach, attention to detail, and constant pursuit of improvement have elevated our social media presence.
Collaborating with Martyn has benefited our brand. His expertise in social media management and marketing has greatly contributed to the growth of our audience and engagement. Martyn possesses a remarkable attention to detail and a profound grasp of what appeals to our target audience.
Good to know before we talk.
What is AI visibility, and why does it matter for design brands?
AI visibility is how accurately and how often AI assistants such as ChatGPT, Perplexity and Google’s AI Overviews mention your brand. Clients increasingly ask these tools for designer, architect and gallery recommendations, so being described correctly now matters as much as ranking on Google.
Do you only work with design and creative brands?
Yes. I work with architecture practices, interior designers, and product and furniture brands, and I am now taking on art galleries too. Occasionally I take on a brand outside those four where there is a strong design element.
Do you work in both London and Dubai?
Yes. I’m based in London and already work with clients in Dubai, with New York clients managed remotely. I’m relocating to Dubai to work more closely with clients in the region.
How much does a social media retainer cost?
Retainers start at £1,800+VAT a month in the UK and AED 12,000 a month in the UAE, depending on channels and content volume. These are minimums rather than packages, and every proposal sets out exactly what is included.
Is coverage on martynwhite.co part of the service?
No. Editorial coverage on martynwhite.co is never part of a commercial arrangement and cannot be bought.
Let’s build something considered.
Tell me a little about your studio and what you need. It takes about two minutes. I read every brief myself and reply within two working days with first thoughts, and a video call if that would help.
- Send a short briefWhenever suits you
- I reply with first thoughtsWithin two working days
- Proposal, or a call if usefulZoom or in person, London or Dubai
Rather write freely? Email hello@martynwhitedigital.com or send a WhatsApp message.