In today’s fast-paced digital world, having a social media presence isn’t just a nice-to-have—it’s a necessity. However, simply posting content sporadically or chasing fleeting trends isn’t enough. A well-crafted social media strategy is essential to ensuring your brand remains relevant, engages the right audience, and ultimately stands the test of time.

For years, hashtags have been a crucial aspect of social media strategy, serving as a powerful tool for categorising content, enhancing visibility, and boosting engagement. However, as social media platforms continue to evolve, so too does the relevance of hashtags—particularly on Instagram, where changes to search algorithms and content discovery are transforming the landscape.

When thinking about social media for creative brands, platforms like Instagram and Pinterest often come to mind first. Their highly visual nature makes them ideal for showcasing design, art, and aesthetics. However, LinkedIn is an often-overlooked powerhouse that offers unique opportunities for creative businesses to grow, network, and establish authority.

Artificial Intelligence (AI) is revolutionising social media, making it easier for creative businesses to reach their audience, optimise content, and analyse performance. From AI-powered content creation to automated customer engagement, the digital landscape is evolving rapidly. However, while AI offers impressive capabilities, it cannot replace the human touch of a skilled social media manager.

In the ever-evolving world of social media, staying ahead of trends is crucial for brands seeking to connect with their audience. TikTok, once considered just a platform for dance challenges and viral memes, has emerged as a powerhouse for marketing. With over 1 billion monthly active users, TikTok is no longer an optional platform—it’s a must for businesses looking to make a splash in the digital space. Here’s why your brand should consider TikTok as part of its marketing strategy.