Fameed Khalique
UNITED KINGDOM
Since its founding in 2008, Fameed Khalique has become internationally recognised as one of the most respected names in the world of luxury surface materials. Known for curating a treasure trove of the rarest, most captivating materials, the brand has long been a go-to resource for discerning interior designers, architects, and private clients seeking to elevate their projects with extraordinary textures, finishes, and craftsmanship.
Located within the renowned Furniture and Arts Building on London’s King’s Road, the Fameed Khalique showroom offers a tactile, immersive experience — an invitation to explore the boundaries of materiality and design. Their unrivalled collection includes everything from intricate embroidered fabrics and handwoven carpets to embossed leathers, semi-precious stones, marbles, inlaid wooden floors, and much more. Each material is carefully selected not only for its aesthetic beauty but also for its quality, durability, and ability to transform a space.
Fameed Khalique’s mission has always been to make it easier for interior designers and architects to present tailored, imaginative solutions to their clients. The brand’s extensive portfolio provides access to some of the most exclusive, innovative materials in the world, many of which can be customised to suit the unique requirements of each project.
In addition to working closely with design professionals, Fameed Khalique also offers a direct service to private clients, ensuring that residential, commercial, and hospitality spaces are enriched with materials that are as individual as they are luxurious. From statement walls and ceilings to exquisite flooring and bespoke furniture applications, their materials are designed to elevate every aspect of an interior.
With a client base that spans the globe, Fameed Khalique has contributed to some of the world’s most prestigious projects — from private residences and superyachts to luxury hotels and commercial spaces — offering a rare combination of design expertise, technical knowledge, and material innovation.
Their passion for craftsmanship, attention to detail, and continual pursuit of the extraordinary set them apart as true leaders in the luxury design industry.
Martyn White Digital worked alongside Fameed Khalique, providing social media and digital marketing support to help share the brand’s extraordinary story and global offering with a wider audience.
During our collaboration, I worked closely with the team to develop a digital presence that reflected the exclusivity, creativity, and craftsmanship at the heart of the Fameed Khalique brand. Through visually-led social media content, strategic campaigns, and storytelling that celebrated the artistry of their materials, I helped the business communicate its unique offering to interior designers, architects, and private clients worldwide.
Our work together focused on showcasing the beauty, rarity, and limitless potential of the materials curated by Fameed Khalique, ensuring that their digital platforms mirrored the same level of refinement and creativity as their physical showroom experience.
While our collaboration has now concluded, I remain proud of the digital foundation we established and the role Martyn White Digital played in enhancing the brand’s online presence.