Marketing for galleries and artists, built on credibility.
Social media, SEO and AI visibility for galleries and artists: a digital presence with the same credibility as a physical exhibition.
Galleries and artists are increasingly building collector relationships online, well before a collector ever visits a physical space. The work here is a digital presence with the same credibility as a physical exhibition: content, SEO and social built around exhibitions, artists and provenance.
As the editor of an independent journal that covers art as well as architecture and design, I come to this from the reader’s side as much as the marketer’s.
Where galleries tend to get stuck
- An exhibition is announced once, and the account goes quiet until the next opening.
- Artist and exhibition pages are hard for search engines and AI assistants to read or connect.
- Content speaks to the art world but not to the collectors researching quietly online.
- The calendar of fairs, district art weeks and openings moves faster than the content plan.
How I help galleries and artists
- Social media management: exhibitions, artists and programme, told consistently between openings.
- SEO: artist and exhibition pages that are found and understood.
- AI visibility: accurate descriptions of your gallery and artists in AI answers.
- Content capture days: install, opening and studio material shot for social.
- Fractional marketing direction: senior input for galleries without an in-house marketing lead.
A small number of gallery clients.
Galleries are a sector I am actively building, so I am taking on a small number of galleries and artists in London, Dubai and across the UAE. You would get the same approach as every other client: one person on the account, an editor’s eye for how the art world is written about, and the design and art calendar covered in person.
From the Journal
Not just a marketer: an editor, too.
Every brief is shaped by first-hand access to the design world. I also edit martynwhite.co, an independent journal of architecture, interiors, art and collectible design, and cover Dubai Design Week, Downtown Design and Milan Design Week in person. Coverage there is never part of a commercial arrangement.
Based in London.
Working with practices, studios and brands across the UK, with capture days and meetings in person.
Working in Dubai.
Working with clients in Dubai and across the UAE, with Alserkal Avenue and the wider UAE art and design calendar covered first-hand.
Marketing for art galleries: FAQ
Do you work with galleries and individual artists?
Yes, and it is a sector I am actively building. I take on commercial and project-space galleries, independent artists and studios, and art fairs and collectible design.
Is coverage on martynwhite.co part of the service?
No. Editorial coverage on martynwhite.co is never part of a commercial arrangement and cannot be bought.
Can you produce content in Arabic?
I plan and direct multilingual content, briefing trusted native-language specialists for Arabic and other languages where needed, so the messaging lands properly in every market you work in.
How much does it cost?
Retainers start at £1,800+VAT a month in the UK and AED 12,000 a month in the Gulf. These are minimums rather than packages, and every retainer is scoped after a short conversation. If you would rather start smaller, the digital marketing audit is a fixed two-week piece of work at £1,200+VAT, credited in full against your first month.