Marketing for interior designers, built around the work.
Social media, SEO and AI visibility for interior design studios: a considered visual body of work online, and the presence that turns a finished project into new enquiries.
Interior designers do some of the most visually rich work of any industry, and too often the marketing fails to do it justice. The projects are considered; the feed that represents them often is not.
I help studios build a considered visual body of work online, from portfolio storytelling to the social presence that turns a finished project into new enquiries, with captions written in the studio’s own voice rather than an agency’s.
Where studios tend to get stuck
- Professional photography arrives once a project completes, and it has to carry the website, the press and the portfolio. It cannot also carry a feed that needs something every week.
- Captions describe a room rather than the thinking behind it.
- Pinterest, where clients collect ideas, is ignored or filled with borrowed inspiration rather than the studio’s own work.
- Portfolio pages lack the text and image descriptions that search engines and AI assistants need to understand them.
How I help interior design studios
- Social media management: Instagram, Pinterest and LinkedIn, written in your own register.
- SEO: portfolio and project pages that are found by the clients already searching.
- AI visibility: an accurate description of your studio when clients ask an AI assistant for a recommendation.
- Content capture days: on-site video and stills that keep the feed supplied between project shoots.
- Digital marketing audit: a fixed two-week review of where you stand and what to fix first.
Related reading: Pinterest for creative brands, social media management in Dubai and what AI visibility means for your studio.
Relevant work.
LUMI Interiors
Ongoing social media strategy, content and search work for LUMI Interiors, a Dubai studio working on private residential and hospitality projects internationally. The approach is voice-first, with SEO image metadata across the portfolio and a Pinterest presence built on the studio’s own work.
Martyn is a pleasure to work with, always ready to assist and provide helpful insights which are valuable across the ever-changing social media space.
Not just a marketer: an editor, too.
Every brief is shaped by first-hand access to the design world. I also edit martynwhite.co, an independent journal of architecture, interiors, art and collectible design, and cover Dubai Design Week, Downtown Design and Milan Design Week in person. Coverage there is never part of a commercial arrangement.
Based in London.
Working with practices, studios and brands across the UK, with capture days and meetings in person.
Working in Dubai.
Working with clients in Dubai and across the UAE, with the design calendar covered first-hand: Dubai Design Week, Downtown Design and Alserkal Avenue.
Marketing for interior designers: FAQ
Do you work with residential or commercial studios?
Both. I work with residential and hospitality interior designers, showroom and product brands, and interior architecture studios.
Is a content capture day the same as hiring a photographer?
No, and it should not be bought as a substitute for one. A photographer produces the images that will represent a finished project for years. A capture day produces the material that keeps the account alive between projects.
Should an interior design studio be on Pinterest?
Usually, yes, as long as it is built on your own work rather than borrowed inspiration. Pinterest behaves more like a search engine than a social feed, so well-described project images keep bringing people back long after they are posted.
How much does it cost?
Retainers start at £1,800+VAT a month in the UK and AED 12,000 a month in the Gulf. These are minimums rather than packages, and every retainer is scoped after a short conversation. If you would rather start smaller, the digital marketing audit is a fixed two-week piece of work at £1,200+VAT, credited in full against your first month.
Do you work with studios in Dubai?
Yes. I already work with a Dubai design studio and cover the city’s design calendar in person. See the Dubai & UAE page for how that works.