Social media management, built for brands with something to say.
Specialist social media management, run by one person, for architecture practices, interior design studios, product and art brands: content strategy, shoot direction and community management built around a publishing rhythm, not a template.
A social media management agency is easy to find. One that actually understands architecture, interiors, product design or fine art (the materials, the process, the pace of a project from brief to completion) is not.
Search for one today and the results are dominated by generalist agencies running the same content calendar across every client, regardless of industry. Martyn White Digital is the alternative: a one-person social media practice built specifically for design-led brands.
Martyn White Digital works differently. It is a specialist practice built entirely around design-led and luxury brands, run by one person rather than an account team, so your work is handled by someone who already speaks the language of your industry rather than a marketer borrowing it for a pitch. That is the difference a specialist social media management agency makes over time.
What Social Media Management Should Actually Include
Done properly, social media management means content strategy and creative direction, not just a posting schedule. It means shoot planning and art direction, so the work looks like your best project rather than a phone snap.
It means captions written by someone who genuinely understands materials and process, not templated copy, and community management that builds a real audience rather than filling a grid. That is the standard a genuine social media management agency should be held to.
For architecture, interiors, product and art brands specifically, that also means a publishing rhythm built around your project timeline (planning permission, construction, launch, press) rather than a generic content calendar repurposed from an unrelated industry. That is the level of care any competent social media management agency should offer as standard.
Collaborating with Martyn has benefited our brand. His expertise in social media management and marketing has greatly contributed to the growth of our audience and engagement. Martyn possesses a remarkable attention to detail and a profound grasp of what appeals to our target audience.
Bill Schilling, Founder & Managing Director, Kaizen Furniture Makers
What’s Included
What this social media management agency delivers in practice:
- Content strategy & creative direction
- Shoot planning & art direction
- Platform-native copywriting & captions
- Day-to-day community management
- Plain-language monthly reporting
Who This Social Media Management Agency Is Best Suited For
- Studios launching a new collection or project
- Practices building a presence in a new market
- Brands moving on from a generalist agency
- Teams who want one senior specialist on the account from brief to reporting
Why a Design Specialist Wins Here
Large generalist agencies scale by standardising: the same cadence, the same tone of voice, the same reporting deck, applied across every client regardless of industry. That model breaks down fast for a brand whose entire value proposition is that its work is considered, not mass-produced.
Working with one specialist means fewer clients by design and sharper attention on each of them. Your strategy is shaped by someone who already understands architecture, interiors, product and art, rather than a team learning the vocabulary on your budget.
A considered process, from brief to results.
Discover
Your practice, your work and your audience come first, before anything is proposed.
Strategy
A clear plan across the channels that matter most to your goals and market.
Create & Launch
Content, campaigns and optimisation, built and shipped on a considered timeline.
Report & Refine
Plain-language reporting and ongoing refinement against real outcomes.
A considered minimum, not a fixed menu.
Every engagement here starts with a conversation, not a price list: a single-discipline retainer for an independent studio and a full-service programme for a multi-market practice are genuinely different pieces of work. What does not change is the minimum engagement, so you can budget before we speak.
£1,800
+VAT / Month
The minimum engagement for a single discipline, covered properly: strategy, original content, channel management and plain-language reporting. Every piece of it is made by the person you brief, with no account layer and nothing handed down to a junior.
AED 12,000
/ Month
The regional market rate rather than a premium on the UK figure. Expectations here are higher, particularly on production. Meeting them means studio-grade capture, bilingual support where a campaign calls for it, first-hand access to the Gulf design calendar, and a deliberately shorter client list so the attention is genuine.
Every retainer is scoped and quoted individually after a short discovery call. These are minimums rather than packages, and most partnerships sit above them. If a retainer is more than you want to commit to yet, start with the audit: a fixed two-week piece of work at £1,200+VAT, credited in full against your first month.
Not just a marketer: an editor, too.
Every brief is shaped by first-hand access to the design world. I also edit martynwhite.co, an independent journal of architecture, interiors, art and collectible design, and cover Dubai Design Week, Downtown Design and Milan Design Week in person. Coverage there is never part of a commercial arrangement.
Relevant work.
John Cullen Lighting
Social content and strategy for the London lighting design specialists, translating technical lighting expertise into content for architects, interior designers and homeowners alike.
Social Media Management FAQ
How much does social media management cost?
It depends on scope and market. The minimum engagement in the UK is £1,800+VAT a month, and most partnerships sit above it. See the Investment section above for Dubai and the Gulf. Every engagement starts with a conversation, not a fixed price list.
Do you handle photography, or do we need our own?
I direct the shoot myself, from planning through to art direction and briefing, and I can work with your existing photographer or bring in one from my own network. What matters is that the imagery looks like your best project, not a phone snap. Where a studio needs the material shot rather than directed, content capture days are available as a separate service, a half or full day on site producing social-first video and stills ready to post.
Which platforms do you manage?
Instagram and LinkedIn form the core of most accounts I run, with Pinterest a strong fit for product and interiors brands. TikTok and other platforms are considered case by case, based on where your actual audience is.
Who actually does the work?
I do, personally. Martyn White Digital is a one-person practice by design: the person you brief is the person who writes the strategy, directs the shoot, writes every caption and replies to your comments. There is no account layer, and nothing is handed down to a junior.
It is also why I take on only a small number of clients at a time, so each account gets real attention rather than a share of someone’s afternoon. Content is planned and approved well in advance, so the schedule runs whether I am at my desk, on a shoot or at a fair, and where a project needs another specialist, a photographer on site or an Arabic copywriter, I bring in someone trusted and brief them myself.